yoast seo

Step 1: Keyword Research & Strategy (Using Semrush & Wincher.com)

Before optimizing with Yoast SEO, you need to identify the best keywords for your photography business.

1.1 Use Semrush for Keyword Research

  • Go to Semrush → Keyword Magic Tool
  • Search for terms like “fotograf Galați”, “fotograf nuntă Galați”, “sedință foto profesională Galați”, etc.
  • Analyze Search Volume, Keyword Difficulty, and Search Intent (informational, commercial, navigational, transactional).
  • Identify long-tail keywords (e.g., “fotograf profesionist pentru botez Galați”).
  • Check competitor keywords (Use Organic Research to spy on competitors in Galați).

1.2 Use Wincher.com for Rank Tracking

  • Add your website and track primary & secondary keywords.
  • Monitor local search rankings in Galați to adjust SEO strategy based on results.

Step 2: Website Optimization with Yoast SEO

Now that we have the keywords, let’s optimize your website using the Yoast SEO plugin.

2.1 Configure Yoast SEO Plugin

  • Install and activate Yoast SEO.
  • Go to SEO → General → Features and enable:
    • XML Sitemaps
    • Breadcrumbs
    • Readability Analysis
  • Configure Sitewide SEO Settings in SEO → Search Appearance

Step 3: Optimize Pages & Blog Posts with Yoast SEO

Each page and blog post must be optimized with a target keyword.

3.1 Optimize Homepage

  • Set a focus keyword: Example → “Fotograf profesionist Galați”
  • Write a compelling SEO Title:
    • „Fotograf Profesionist în Galați | Ședințe Foto & Evenimente Unice”
  • Meta Description (120-160 characters):
    • „Fotograf profesionist în Galați pentru nunți, botezuri și ședințe foto. Capturează momentele speciale cu imagini de calitate!”
  • Optimize homepage content with LSI keywords (related terms).
  • Use H1 for main title and H2/H3 for subheadings.
  • Add alt text for images:
    • Example: “Fotografie de nuntă în Galați – Captură artistică”

3.2 Optimize Service Pages

Each service (e.g., wedding photography, portrait photography) should have a dedicated page with:

  • Unique SEO title & meta description
  • Keyword in the first 100 words
  • Image optimization (alt text & compression)
  • Internal linking to other relevant pages

3.3 Optimize Blog Posts

  • Write blogs using Semrush’s Keyword Magic Tool (e.g., “Cum să alegi fotograful perfect pentru nunta ta în Galați”).
  • Use Focus Keyword in Title, URL, and Meta Description.
  • Follow Yoast’s Green Light Recommendations (Readability, SEO Analysis).

Step 4: Local SEO & Google My Business

Since the photography business is local, Local SEO is crucial.

4.1 Optimize Google My Business (GMB) Profile

  • Add business name, address, phone number (NAP consistency).
  • Use keywords in your business description (e.g., “Fotograf profesionist din Galați specializat în evenimente”).
  • Upload high-quality photos & customer reviews.

4.2 Local Citations & Directories

  • List business in local directories like Google Maps, Facebook, Yelp, Foursquare, Pagini Aurii.
  • Ensure consistent NAP (Name, Address, Phone Number).

4.3 Get Reviews & Engagement

  • Encourage clients to leave Google Reviews.
  • Respond to all reviews to boost engagement.

Step 5: Technical SEO (Using Semrush & Yoast)

Technical SEO helps Google crawl and index your website efficiently.

5.1 Semrush Site Audit

  • Run a full website audit in Semrush → Site Audit.
  • Fix broken links, duplicate content, missing alt tags, slow pages.

5.2 Improve Page Speed

  • Compress images using TinyPNG.
  • Enable lazy loading in Yoast → Settings → Advanced.
  • Use Cloudflare or a caching plugin (e.g., WP Rocket).

5.3 XML Sitemap & Robots.txt (Yoast SEO)

  • Enable XML Sitemap in Yoast (SEO → General → Features → XML Sitemaps).
  • Ensure important pages are indexed (check in Google Search Console).

Step 6: Track Performance (Using Wincher & Google Analytics)

Now that everything is optimized, track rankings & traffic!

6.1 Monitor Keyword Rankings (Wincher.com)

  • Set alerts for ranking changes.
  • Compare Galați competitors’ rankings.
  • Optimize underperforming keywords.

6.2 Analyze Traffic (Google Analytics & Semrush)

  • Check which pages bring the most traffic.
  • Identify high bounce rate pages and improve content.
  • Track conversions (form submissions, calls, messages).