google ads

Create/Sign In to Your Google Ads Account:
- Go to Google Ads and sign in or create a new account.
- Complete the account setup process, including adding payment details.

Choose Campaign Type:
- Search Campaign: Ideal for targeting people who are actively searching for bakery-related products (e.g., „best cakes near me”, „fresh bread delivery”).
- Display Campaign: Great for creating visually appealing ads and showcasing your bakery products across the Google Display Network (websites, apps, etc.).
For the bakery business, a Search Campaign will likely work best, but you can also run Display Ads to reach people who may not yet be actively searching for bakery products.
Set Your Campaign Objective:
- Choose the goal for your campaign (e.g., „Sales”, „Leads”, or „Website traffic”). For a bakery, Sales would be a top choice if you want to drive conversions, like cake orders or product purchases.

Campaign Name:
- Choose a clear, descriptive campaign name (e.g., “Galaty Bakery Sale” or “Galaty Sweets Campaign”).
Location Targeting:
- Set Location to Galaty City:
  - In the campaign settings, under „Locations”, type in „Galaty” or the specific geographic region.
  - Use the “Target” option to focus on users in Galaty city specifically.
  - If you want to refine further, you can exclude areas where you don’t want your ads to show (such as other nearby towns).
Language:
- Set language targeting to „English” or other languages spoken in the region, depending on your audience.
Bid Strategy:
- Start with Maximize Conversions (Google will automatically adjust bids to get the most conversions within your budget).
- You can also choose Manual CPC (Cost-Per-Click) if you prefer to control the cost per click, but Maximize Conversions is easier for beginners.
Budget:
- Set a daily budget based on what you’re willing to spend. For example, if you’re just starting, you might start with a budget of around $10-$20 per day, then increase as you see performance.

Targeting by Age and Gender:
- Choose Age Range: Select 18-55 years as your primary audience.
- Choose Gender: Select Both male and female.
Interest Targeting (Keywords):
- Use keywords related to sweets, cakes, bakery products.
  - For example, you can use keywords like „fresh bakery cakes”, „buy sweets near me”, „birthday cakes delivery”, „custom cakes Galaty”, „bakery products Galaty city”, etc.
- Consider using broad match or phrase match keywords for flexibility, but keep a close eye on the performance and adjust accordingly.
- Use Negative Keywords to prevent your ads from showing up in irrelevant searches (e.g., avoid showing ads for non-bakery-related searches like „bread recipes”).
Custom Audiences:
- Under Audiences, select people interested in topics like „baking”, „sweets”, or „desserts”.
- You can also target people based on their behavior. For example, people who have previously shown interest in cake-related content.
Device Targeting:
- Focus on Mobile and Desktop since people might search for bakery products both on their phones (while on-the-go) and at home.
- If you want to target those in the local area more effectively, make sure Location Extensions are enabled to show your business address and phone number directly in the ad.

Write Engaging Headlines:
- Headline 1: „Fresh Cakes & Sweets in Galaty”
- Headline 2: „Order Your Favorite Bakery Products”
- Headline 3: „Fast Delivery & Freshly Baked Goods”
- Keep headlines around 30 characters or fewer to ensure they fit within the ad format.
Ad Descriptions:
- Description 1: “Indulge in our delicious selection of cakes, cookies, and more! Delivery available in Galaty.”
- Description 2: “Order fresh bakery goods online. Satisfy your cravings today with Galaty’s top-rated bakery.”
- Keep descriptions within the 90-character limit.
Call-to-Action (CTA):
- Examples: “Order Now”, “Get Your Cake Today”, “Shop Bakery Items”, “Freshly Baked, Delivered Now”.
Use Ad Extensions:
- Sitelink Extensions: Link to specific pages like “Wedding Cakes,” “Birthday Cakes,” “Bread,” etc.
- Call Extensions: Allow users to call directly from the ad for inquiries or orders.
- Location Extensions: Include your bakery’s physical address and a map.
- Promotion Extensions: If you’re offering a special discount, add a promotional extension.

Choose Bidding Strategy:
- Start with Maximize Conversions if you want Google to optimize for more conversions (e.g., sales or clicks).
- Alternatively, you can start with Manual CPC if you want more control over individual bid amounts.
Set Budget:
- Start small and increase as you see successful results. A daily budget of around $10 to $20 should be a good starting point.

Conversion Tracking:
- Set up conversion tracking in Google Ads to track purchases, form submissions, or phone calls.
- To track conversions, place the tracking code on the “Thank You” page of your website, or set up call conversion tracking if people are calling your bakery.
Review Campaign Performance:
- Monitor the key metrics: Clicks, Impressions, Conversion Rate, and Cost-Per-Conversion.
- Use Google Ads’ Search Term Report to see what searches triggered your ads and adjust keywords accordingly.
Optimize Based on Results:
- Over time, refine your ad copy, targeting, and keyword list based on performance. Pause underperforming keywords, and focus on those driving the most conversions.

Use Local Search Ads: Ensure your bakery’s information (address, phone number, hours) is up-to-date.
Leverage Google My Business: Link your Google Ads account to Google My Business so your bakery’s listing is shown with the ad, making it easier for people to call or find your location.